2 Brands
1 Purpose

A leading brand in Indonesia wanted to determine their marketing spends but was unsure about consumer sentiment in light of Indonesian Presidential Elections.

A leading water brand wanted to launch recycled plastic pack. Before doing so, they needed to understand how to position and communicate the pack.

A heritage healthcare brand was losing relevance as consumer needs and aspirations were shifting. Thus, there was a need to understand how to make it more relevant. 

A beverage brand synonymous with Ramadan in Indonesia was faced with decline in overall category consumption. The Client wanted to know reason and how to address it.

Our Client wanted to know if attitude towards Formula Milk category has shifted across Gen X, Y & Z and how each generation of consumers could be targeted more strategically.

A leading F&B brand wanted to know how shoppers at different retail brands were different in order to create a more targeted strategy for each retail brand.

A leading water brand wanted to understand the need for new pack sizes. To do so, it also placed some packs with consumers to understand their experience in FMOT & SMOT.

A kretek cigarette brand did not meet its desired launch objectives. The Client wanted to understand how they could course-correct going forward.

A VMF mobile phone brand was facing challenge in its attempt to make inroads into the flagship phone category. Thus, they needed to come up with a fresh strategy.

A popular Indonesian chilly sauce brand wanted to enhance its cultural relevance by understanding the culture code of chilly and by identifying its Brand Archetype.

A new detergent brand, with core promise of 'gentleness', wanted to know how to establish gentleness  so that it does not dilute efficiency or make it lower VFM.

A wafer chocolate brand wanted to know how consumers segment sweet snacks category, which needs does their brand fulfill and how to target consumers meaningfully.

A leading player in jelly candy with multiple brands wanted to grow the category by identifying untapped need spaces and product fit with these need spaces. 

A Client with several Formula Milk brands in its portfolio wanted to strengthen its position in the category through enhanced value delivery for consumers.

A Floor Cleaner brand wanted to tap into an emotional territory by understanding needs, motivations, purpose, aspirations and rituals associated with floor cleaning.

An Air Freshener brand wanted to increase penetration for its current portfolio and gain Insights for future innovation by understanding various living spaces.